About the Role
ROLE SUMMARY:
This role is for someone who is creative, proactive, and obsessed with content performance.
You will be responsible for turning raw ideas and footage into polished, high-impact content across TikTok, IG Reels, YouTube Shorts, and LinkedIn.
Your job is simple:
Turn YOU Inc. into a consistent, powerful daily presence online.
You’ll work directly with the founder to build & maintain the content machine.
KEY RESPONSIBILITIES:
- Edit daily short-form videos (TikTok, IG Reels, YouTube Shorts)
- Create carousels, infographics, banners, X-style posts
- Repurpose long videos into micro-content
- Design thumbnails + social visuals
- Manage the content calendar
- Schedule and publish posts across platforms
- Analyze performance and advise improvements
- Build visuals for webinars, landing pages, funnels, and presentations
- Assist with brand consistency across all channels
- Optimize content for virality (hooks, formats, styles)
Requirements
REQUIREMENTS:
Strong video editing skills (CapCut, Premiere, or similar)
Strong design skills (Canva, Figma is a plus)
Understanding of TikTok, IG Reels, and short-form trends
Excellent sense of storytelling and timing
Fast execution — speed matters more than perfection
Strong communication and creativity
Willingness to learn the YOU Inc. brand voice & style
A growth mindset — we move fast and think big
BONUS SKILLS
Experience with YouTube Shorts
Experience with Sora, Veo, or AI video tools
Experience managing content libraries
Experience growing personal brands
WHAT YOU GET
Work directly with the founder
Learn high-level content strategy
Be part of a growing brand with global potential
Flexible hours
Creative freedom
Growth opportunities into Head of Media
About the Company
YOU Inc. is building a bold, global personal development movement—helping young professionals and entrepreneurs run their lives like high-performing businesses.
We're early. We're fast. We're ambitious.
Now we need a 10x Social Media & Content Strategist to help scale our brand.